Riffing on Books and Life – Arts & Sciences Literary Blog by interactive new media author & artist Terry Bailey

1Nov/16

Apples “New” Macs Not Much Help for Creative Developers Who Have Been Waiting and Waiting and Waiting

October 27, 2016 - New Mac Laptops with Function Strip

 

I was super disappointed in this "new" #Apple Mac laptop announced October 27. We have all been waiting for new Minis and desktop computers for several years now, and Tim Cook and company gave us only a laptop with a function strip. (And I am thinking about writing a streaming video app that mutes that Apple presentation crew and their chief every time they use the word "incredible.")

This was not incredible. I don't care if my laptop is a micro-something thinner or lighter, I want a new computer since my old ones are wearing out, and I would love to see some new ideas rather than engineering "feats."

Sadly for this Mac die-hard creative developer, the new Microsoft Surface line is looking a lot more interesting and user-inspired. It really feels like Cook needs to hire some design innovators, and target new hardware development for those of us Maker People out here who create the stuff - like games, books, apps, art, music, magazines, tv shows . . . - that all those masses use/buy his mobile Apple devices for !

I use my laptop for presenting and as my mobile teaching device. I do not want a laptop sitting on my studio desk, getting in the way of my work-space and view of my monitors. I was thinking I should write to Apple and suggest that they make the screen removable if they are going to insist on forcing all of us creatives and developers to use laptops rather than desktop machines. That way we could treat the laptop as a keyboard and still be able to place a drawing tablet, or keyboard, or microphone - or whatever device we are using while we create with our Macs in our studios - in front of our monitors and work efficiently. Then I read this article, and went to the Microsoft website, and discovered Microsoft already thought of that! Their laptop screens ARE removable!

Tim Cook, you are a money manager - clearly a very good money manager - and your team of engineers, I don't deny, are the greatest; you all need to set your egos aside and admit that you are not creatives and you need to bring in some people who are to imagine the things for you to engineer and sell!

here is a link to a Medium essay that inspired my blog post after I watched the "Big" Apple Event introducing their new computers on October 27, 2016.

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