The WEB is Dead Wired article I mentioned in my prior post reminds readers of the distinction between the Internet and the WEB. An important distinction as we try to grasp our new media roles and the future of all. The Internet is best thought of as a delivery medium – it delivers the WEB and its “sites,” but also iTunes, Netflix, phone apps, Facebook, email, online games, etc. The WEB is your browser and HTML. The Internet is apps. The WEB is open. Apps delivered over the Internet are closed.
The “problem” (as seen by business) with the wide open WEB is that business has not been able to harness it and make money off of it. For a time, it was thought that ads were the answer. But as more and more people have accessed the WEB, ad revenue has actually gone down. Because there is no concentration of people anywhere to make advertising worthwhile. The users are diluted all over the WEB. TV was a great example of the value of a media to advertising: when a show was popular, advertisers could count on a concentrated and captive audience. No such model has existed in the wide open WEB. And in open and closed Internet locales, like Facebook, users have simply not been watching or clicking on those banner ads. Yes, give us control, and we are more difficult to manipulate!
I run a WEB and interactive media department at a private art college in Los Angeles. People frequently call me, and parents meet with me, to ask about the future of the WEB and Internet. Since I took this position two years ago I have stated: we teach students to create content; the Internet is simply a delivery medium for content. Like a TV broadcast station. People often look at me askew when I say that. “But don’t you teach them to code web pages and design user interfaces?” I tell them, “Yes, of course. But the important stuff we teach on my watch is how to conceptualize and develop compelling content, for that is where it is at.” Continue reading Part 4: . . . and the Flash, iPad and mobile device saga continues